The Christian Hipster Pipeline

I am writing a book about Christian hipsters and “Cool Christianity.” It’s a book I’ve been thinking about for years, planning in my head, and “researching” by every means necessary. I signed the contract with Baker Books in September, and since then I’ve been visiting churches throughout the country, seeking to understand “cool Christianity” in all of its skinny-jean, big-haired glory.

Over Christmas break, I picked up the new Welcome Wagon album. For those who don’t know, Welcome Wagon is a Brooklyn duo made up of an admitted hipster Presbyterian minister and his wife. The album is produced by Sufjan “Christian hipster icon” Stevens, and it is super nerdy and ironic and earnest and cool. The album came out on December 9 and promptly made my top ten of the year.

On December 28, I visited Jacob’s Well church in Kansas City, one of the hippest congregations in America. On the way to the church, I made a tongue-in-cheek comment about how the worship band would probably eventually start playing Welcome Wagon songs. Sure enough, one of the first songs we sang that night at Jacob’s Well was the Welcome Wagon version of the nineteenth century hymn “Hail to the Lord’s Anointed.” I was giddy. Was the pipeline of Christian hipster subculture really this efficient? A mere two weeks after the album is released, and it’s already showing up in the repertoire of hipster churches in the Midwest? What does that mean?

It’s the kind of thing that makes me happy I’m writing a book about all this.

In 2009, as I’m writing and researching this study of cool Christianity, and talking with pastors and visiting churches all over the country, I will be sharing bits and pieces of it with you on this blog. I’ll start by sharing an excerpt from the article that started it all in September 2005–“A New Kind of Hipster”—which I wrote for

The new generation of “cool” Christians recognize that copycat subculture is a backward step for the Church, but unfortunately the alternative requires a creative trailblazing for which most are far too tepid. Thus, we’ve settled for a reactionary relevance—a state of “cool” that is less about forging ahead with the new than distancing ourselves from the old. We know we do not want to be the stodgy, bigoted, bad-taste Christians from the pages of Left Behind. We are certain we do not want to propagate Christianity through catch phrases and kitsch, and we are dead set against preaching a white, middle-class Gospel to the red-state choir. Perhaps most of all we are tired of burning records, boycotting Disney and shunning Hollywood. We know exactly what the relevant new Christianity must not be—boring, whitewashed, schmaltzy—but we feign to understand just what we should be instead.

The problem with the Christian hipster phenomenon is not as superficial as the clothes we wear, the music we download or the artistic movies we see, nor is it that we exist largely as a reaction against something else. No. The problem is that our identity as people of Christ is still skin-deep, that our image and thinking as progressives does not make up for the fact that we still do not think about things as deeply as we should. The Christian hipster pretends to be more thoughtful or intellectual than the Podunk fundamentalist, but are we really? We accept secular art and (gasp!) sometimes vote for a liberal candidate, but do we really think harder because we are “hip”? I don’t think so.

OK, so I concede this: Evangelical culture needed to be rebelled against, and the result is at least a step in the right direction. But our generation must be careful to remember that we were never called to be a cool subset of the larger culture. We are to be a counterculture—in and not of the world, accepting yet not acquiescent, flexible but not compromising, progressive though not by the world’s standards. True relevance is not about making faith fit into a hipster sphere as opposed to a fundamentalist box. True relevance is seeking the true faith that transcends all boxes and labels.


11 responses to “The Christian Hipster Pipeline

  1. Great post, I’m looking forward to your book. If you are looking at small churches as well as big ones and find yourself in Seattle, you might take at Awake (started by a college friend) (

  2. Personally I feel that Christian hipsters represent the first consciously post-Nietzsche Christianity: admitting that they do not dominate the larger culture, and thus not attempting to wrestle it to the ground like their forebears.

  3. Wow. This is fantastic, and I’m really glad someone is addressing this issue in book form. I listened to a sermon last Sunday preached to a crowd of mostly 20-somethings on being a more disciplined and focused person, and that plus this post go right along with things I’ve been convicted about in my own life.

    I can show off my Sufjan albums, my travel, my eclectic literary tastes, and church cynicism all I want, but am I really making progress as a follower of Christ? I’ve been reading the New Testament and asking myself if I’m really living that way, and too often I conclude that so much more is demanded of me. “My soul, my life, my all…”

  4. I think I can clear up the mystery of how “Hail To The Lord’s Annointed” got to Jacob’s Well. My name is Mike Crawford and I’m the worship pastor there. Here’s what happened. My friend Isaac, who used to be a pastor at a church here in Overland Park and now is a grad student in creative writing at Ohio State, sent me a cd in the mail. This is not so unusual as we played music together for 6 or 7 years and are always giving each other new tunes we think the other might enjoy. He said, “I can totally hear track 1 for communion sometime.” This was the Welcome Wagon cd. Anyway, it’s been in my family’s kitchen cd player for the past few weeks. My wife even said, “hey, that sounds like Sufjan” – which it does, no surprise. Anyway, a woman on our worship team also got the disc around the same time. She is also a big listener of music. She asked if we could play “All Hail The Lord’s Annointed” for the Christmas Eve service. I took a listen and then looked up a little history on the song. It was actually written as a Christmas hymn and performed for the first time on Christmas Day, 1821. So anyway, I thought it would be a good one to play. Usually, when we play a new song, we play it for a few weeks in a row, so the congregation gets the hang of it. It seems to work out pretty well. That’s why you would have heard it on December 28th.

    The thing that’s making me say “what does that mean?” is how I received an email from a friend of a friend talking about a blog that was talking about Jacob’s Well one day after it posted. The world is a small place indeed! I’d love to chat about the hipster culture sometime if you’d like. I think it is pretty strange too. I think we’d have some good things to talk about…Pitchfork top 50 and all…

  5. have you seen this?

    it’s not about christians, but it is about hipsters…

  6. Hey Mikkele- Yes I did see that article in Adbusters. I have it cut out and in my hipster files. I’ve already quoted it in chapter 3 of my book. Kind of a gloom-and-doom outlook in that article, but I tend to agree with most of it.

  7. That is pretty hilarious about Welcome Wagon.

    I have only ever found one definition of hipster that makes sense. It’s from Justin E. H. Smith “By ‘hipsters,’ I mean the youth in the developed world who construct their social identity primarily in opposition to the prevailing sensibilities of the age, without however conceiving this opposition as political.”

  8. So, the antidote to annoying hipsterdom, of course, is politics. More and better politics.

  9. Great article, Brett! I’m gonna have to give welcome wagon a listen like the true hipster I am ;-)

  10. Just out of curiosity – do you occasionally visit non-hipster churches in order to throw the hipsterdom into some sort of relief? (Or “because you like them,” also a good reason, but not as relevant to this post…)

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