Daily Archives: April 26, 2009

The Rise of the Ironic Class

irony

I have an article in the May/June issue of Relevant magazine entitled “The Rise of the Ironic Class,” which takes a look at why my generation is such an ironic one, what it means for our relationships, for communication, etc…

You can read the whole article here (the picture above is from the article’s title page), but here is a little excerpt:

It’s no secret: our generation—let’s very roughly say those of us currently between the ages of 15 and 40—is very, very ironic. That is, we look at the world, especially pop culture, through a highly sarcastic, “you’ve got to be joking, right?” lens. More self-aware and media savvy than ever, we are a growing class of ironists who speak in terms of pastiche, in Internet bits and pop culture bites, film quotes and song lyrics and “oh no she didn’t!” tabloid tomfoolery. We look the stupidity of culture in the face and kiss it—embracing The O.C. and drinking swill like Pabst because, well, because no one expected it and it doesn’t mean anything anyway.

There are reasons for our embrace of irony. We grew up in a world where earnestness failed us. Cold Wars were waged very sincerely, ideologies were bandied about with the best of intentions. Our parents married and divorced in all earnestness, and wide swaths of American homes were devastated by the sort of domestic disharmony that shattered any pretension of white-picket fence perfection. Meanwhile, we grew up in a constant orgasm of advertising and brand messaging. The conglomerates cornered the markets, the ad agencies figured us out, and MTV sucked our souls dry. But we also became savvy, and with the Internet and all the wiki-democratization it offered, it became easier to see through the charades of various culture industries and power-wielding hegemonies. Flaws were exposed, seedy schemes revealed amid the formerly shrouded machinations of “the man.” Nothing was sacred anymore, and all was ridiculous. (Read the rest…)